Software platform dedicated to advancing sustainable packaging solutions across Europe. Based in Germany, Recyda collaborates with international clients to help them produce the most environmentally friendly packaging by leveraging comprehensive data insights. As the lead for website design and development, I played a pivotal role in enhancing their online presence and user engagement. My work contributed to a significant 30% increase in website traffic within the first six months post-launch. I managed the end-to-end process of designing and developing their website, ensuring that it not only reflected the company’s mission but also optimized user experience and conversion rates. By creating a cohesive design system, implementing a robust SEO strategy, and developing targeted landing pages for lead generation, I helped them to reach a broader audience and strengthen its market position. I also introduced educational content to empower their team to manage small tasks independently using Webflow, a no-code development tool.